Taking a history class on fonts, design and typography I started poking around on the net for interesting things concerning the subject. One thing I came across was these amazing font art celebrities. They are adds for a Brazilian newspaper, Folha de S. Paulo, and absolutely brilliant. I don’t know it it is a good add campaign or not, but I think it is fun at least. Enjoy!
“ Most people think typography is about fonts. Most designers think typography is about fonts. Typography is more than that, it’s expressing language through type. Placement, composition, typechoice. Information is language. Typography is about language. The web is language. Who has a writing budget ?
Language has structure :
words –> sentences
sentences –> paragraphs
paragraphs –> groupings
groupings –> sections
sections –> document
Documents have a conceptual structure, made visible by headings, subheadings, paragraphs, lists, tables ; all chunks of information. In separating content and presentation, we’re losing art direction. “
~ Mark Boulton ~
Thobias
[via Geeks are Sexy & Walyou]
















