It may not be a very well known fact to people, but along with several other fetishes, I have a huge one for typography and fonts. Because of this I spent roughly one and a half hours this evening watching a documentary about a font… Specifically about Helvetica. In spite of all that was said back and forth, pro and con of this modernistic font, I have to say I like it. I do not subscribe to the two to three fonts for everything mode, but I still think Helvetica can be put to very good, and beautiful use.
One interesting theme I did pick up in this documentary was that everyone, both yay and nay sayers, kept on pointing out how neutral Helvetica is. And yet, they are all very passionate about using, or not using, it. I tend to think that neutral things do not invoke such a passion in people. But I think that is some of the magic that is Helvetica.
“When using Helvetica you’re never wrong, but also never right.”













Posted by Helvetica Video on September 30, 2008 at 4:41 pm
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